ad guy
stills + motion
production assistant
Gen Z is exhausted from the performance of being online. They're not just bored of screens, they want to disappear into something that doesn't watch them back. Barnes & Noble lets them cut the performance, and find their own stories.
Art Director: Wyatt Fangman 🙈 (at night.. with wine.. on photoshop)
OOH
Posters in the subway stations of nyc
*working on updating these*
Social
In-feed carousel post.
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Radio/Podcast
Visual world: MacbethVoice: Stellan Skarsgård🤞🏻
I think I would want this to be very melodramatic, think monologue in Andor.
VO:
Do you ever think about what you've lost? What you've given up, or abandoned?
When I was your age I was captivated, enamored, convinced my life was mine!
There was no being told what to think or do. There was no fall unless it was my own.
And my world moved on. Day after day, tomorrow after tomorrow. My life crept on, in a direction of my own choosing. Until I made it my own decision towards death. Out, out, brief candle. On my own terms.
You have your own story to live, and the freedom to explore. And that story is waiting. Barnes & Noble.