The Brief (Breaking and Entering Crowbar Awards)
Get single people seeking
social approval (whether they
admit it or not) who were told
& believe that combo hygiene
products are a bad look to buy Dr. Bronner's 18-1
Soap by showing that social approval belongs to those
who make looking good look
easy.
Executions and Mandatories:
Any format is allowed
including campaign, stunt, or social series. The work must
earn attention, fit the strategy
and stay true to the brand.