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Hatch: All Day (spec social campaign)
Copywriter: Wyatt Fangman
Art Director: Wyatt Fangman 🙈 (at night.. with wine.. on canva)

Social


Post Ideas + Captions


We believe wellness is a journey, not a destination. Explore our new range of sounds designed to support your day, wherever it takes you.

Hatch all day.
*awareness
 
White noise to sleep, brown noise for morning yoga, and green noise for breaks at work. Discover new sounds for every moment in the Hatch App.

Hatch  all day.

*consideration
 
Save this post for a midday reset, a deep blue noise to re-focus your afternoon 🧘🏻‍♂️🦋

Hatch all day.
(this one would use the blue noise as the audio, and probs be a reel)

*conversion


   

Radio/Podcast Ad


Maybe even a film?


Script/VO (30s): (background audio could alternate between the new sounds)

Wellness doesn’t start when your alarm goes off. 
And it doesn’t end with your evening wind-down.

It lives in the quiet moments you build into your day.

Hatch, the alarm clock designed for better sleep and daily wellness, introduces seven new sounds to support your rituals beyond your night and morning routines. 

From meditation and focus, 
to stillness and morning yoga.

Because wellness isn’t just how you rest, 
it’s how you move through the day.

Hatch all day.

Experiential

(idea expanded)

Hatch x Lululemon Event: Wellness All day

What brand speaks the language of wellness better than Lululemon?

In partnership with Lululemon, Hatch enters the heart of the wellness community through local, instructor-led experiences designed to slow people down and invite intention into their day.

Lululemon already has a vast network of yoga instructors and professionals around the country through their local store-led classes and their sweat collective. Across 25 key markets, certified Lululemon yoga instructors will integrate Hatch into their restorative classes, using curated soundscapes to guide meditation, breathwork, and recovery. Each instructor will receive a Hatch device and training on how to incorporate the sounds as part of their class rituals.

Following each session, attendees will be entered into a raffle to win exclusive Hatch × Lululemon prizes, including a grand prize of a full Hatch product suite and accompany Lululemon set. All registered participants will also receive 15% off their next purchase at both Hatch and Lululemon, extending the experience into everyday wellness routines.
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I made this myself in Cargo :)