Hatch has become synonymous with sleep struggles and anxiety-management routines, which narrows its audience more than it needs to. There’s a bigger opportunity: reposition Hatch as a holistic wellness device something that supports your entire day, not just the moments before bed. By reframing Hatch as the product that helps you wake up as your best self, we can expand the brand from “sleep tech” to “everyday well-being.”
Target Audience:
Modern achievers in their 20s–40s who care about wellness, intentional living, and beautifully designed tools that make their daily rituals feel elevated.
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OOH/DOOH
Experiential
What brand speaks the wellness language better than Lululemon? For this experiential partnership we, along with Lululemon, are bringing Hatch to the forefront of the wellness community. Lululemon has a strong network of local yoga instructors and community events in cities across the nation.
In 25 key markets we will supply their certified instructors with a Hatch alarm clock, and instructions how how to use the Hatch as a helpful aid in their next restorative class. After which, attendees will be entered into a raffle to win a variety of Hatch x Lululemon products as well as the the grand prize of a full set of Hatch products. All attendees who register for the class will receive a x% off coupon for the next purchase at both Hatch and Lululemon.
We promoted this through email marketing, as well as utilizing the networks of the local yoga instructors who are naturally also wellness influencers in their communities. We took care of managing email lists for the instructors, and provided them with their own personal Hatch Restore, as well as copy for them to share on their own personal social media.
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