Hatch: All Day (spec social campaign)
Problem Identified:
Hatch has become synonymous with sleep struggles and anxiety-management routines, which narrows its audience more than it needs to. There’s a bigger opportunity: reposition Hatch as a holistic wellness device something that supports your entire day, not just the moments before bed. By reframing Hatch as the product that helps you wake up as your best self, we can expand the brand from “sleep tech” to “everyday well-being.” To bridge this gap, they have asked their sound engineers to create seven new sounds to accompany wellness practices at home and on the go. Hatch wants to do execute this through social media, podcast integrations, radio and an experiential event.

Target Audience:
Modern achievers in their 20s-40s who care about wellness, intentional living, and beautifully designed tools that make their daily rituals feel elevated.

Big Idea: Hatch All Day
A social-first campaign designed to reach modern achievers in their 20s-40s, Hatch All Day repositions Hatch beyond sleep. Through a series of social captions, a podcast and radio voiceover script, and a strategic experiential partnership, the campaign shows how Hatch fits naturally into daily wellness routines, from morning meditation to midday focus and evening wind-downs.

No longer just a sleep tech brand for nights and mornings, Hatch becomes a wellness brand built to elevate everyday rituals and support well-being wherever the day takes you.

Copywriter: Wyatt Fangman
Art Director: Wyatt Fangman 🙈 (at night.. with wine.. on canva)

Social
Post Ideas + Captions

We believe wellness is a journey, not a destination. Explore our new range of sounds designed to support your day, wherever it takes you.

Hatch all day.
*awareness

White noise to sleep, brown noise for morning yoga, and green noise for breaks at work. Discover new sounds for every moment in the Hatch App.

Hatch all day.
*consideration

Save this post for a midday reset, a deep blue noise to re-focus your afternoon 🧘🏻‍♂️🦋

Hatch all day.
(this one would use the blue noise as the audio, and probs be a reel)
*conversion

Radio/Podcast Ad
Maybe even a film?

Script/VO (30s): (background audio could alternate between the new sounds)

Wellness doesn’t start when your alarm goes off.
And it doesn’t end with your evening wind-down.

It lives in the quiet moments you build into your day.

Hatch, the alarm clock designed for better sleep and daily wellness, introduces seven new sounds to support your rituals beyond your night and morning routines.

From meditation and focus,
to stillness and morning yoga.

Because wellness isn’t just how you rest,
it’s how you move through the day.

Hatch all day.

Experiential
(idea expanded)

Hatch x Lululemon Event: Wellness All day

What brand speaks the language of wellness better than Lululemon?

In partnership with Lululemon, Hatch enters the heart of the wellness community through local, instructor-led experiences designed to slow people down and invite intention into their day.

Lululemon already has a vast network of yoga instructors and professionals around the country through their local store-led classes and their sweat collective. Across 25 key markets, certified Lululemon yoga instructors will integrate Hatch into their restorative classes, using curated soundscapes to guide meditation, breathwork, and recovery. Each instructor will receive a Hatch device and training on how to incorporate the sounds as part of their class rituals.

Following each session, attendees will be entered into a raffle to win exclusive Hatch × Lululemon prizes, including a grand prize of a full Hatch product suite and accompany Lululemon set. All registered participants will also receive 15% off their next purchase at both Hatch and Lululemon, extending the experience into everyday wellness routines.

Wyatt Fangman

Work

About

Wyatt
Fangman