Hatch: All Day (spec social campaign)
Millennials and Gen Zers are busier now more than ever. Ensuring wellness stays just as important as careers and social lives means they need all the help they can get. Hatch provides your newest aide for wellness all day, not just for your evening wind-downs or wake-up routines.

Copywriter: Wyatt Fangman
Art Director: Wyatt Fangman 🙈 (at night.. with wine.. on canva)

Social

Post Ideas + Captions

We believe wellness is a journey, not a destination. Explore our new range of sounds designed to support your day, wherever it takes you.

Hatch all day.
*awareness

White noise to sleep, brown noise for morning yoga, and green noise for breaks at work. Discover new sounds for every moment in the Hatch App.

Hatch all day.
*consideration

Save this post for a midday reset, a deep blue noise to re-focus your afternoon 🧘🏻‍♂️🦋

Hatch all day.
(this one would use the blue noise as the audio, and probs be a reel)
*conversion

Radio/Podcast Ad

Maybe even a film?

Script/VO (30s): (background audio could alternate between the new sounds)

Wellness doesn’t start when your alarm goes off.
And it doesn’t end with your evening wind-down.

It lives in the quiet moments you build into your day.

Hatch, the alarm clock designed for better sleep and daily wellness, introduces seven new sounds to support your rituals beyond your night and morning routines.

From meditation and focus,
to stillness and morning yoga.

Because wellness isn’t just how you rest,
it’s how you move through the day.

Hatch all day.

Experiential
(idea expanded)

Hatch x Lululemon Event: Wellness All day

What brand speaks the language of wellness better than Lululemon?

In partnership with Lululemon, Hatch enters the heart of the wellness community through local, instructor-led experiences designed to slow people down and invite intention into their day.

Lululemon already has a vast network of yoga instructors and professionals around the country through their local store-led classes and their sweat collective. Across 25 key markets, certified Lululemon yoga instructors will integrate Hatch into their restorative classes, using curated soundscapes to guide meditation, breathwork, and recovery. Each instructor will receive a Hatch device and training on how to incorporate the sounds as part of their class rituals.

Following each session, attendees will be entered into a raffle to win exclusive Hatch × Lululemon prizes, including a grand prize of a full Hatch product suite and accompany Lululemon set. All registered participants will also receive 15% off their next purchase at both Hatch and Lululemon, extending the experience into everyday wellness routines.