Mother, the creative agency, should run a self-initiated campaign centered on sourdough. The agency positions itself as a “fermented culture source,” a living starter that multiplies ideas, culture, art, and movements. Just like a sourdough mother, what begins small grows stronger through care, time, and collaboration.
This one’s pretty random, but hear me out. SMEG, the atomic era designed appliance company, should collaborate with the next Fallout video game. I played Fallout 4 in college, and used to house sit for someone who used SMEG appliances so that’s how this one came to me. My idea: SMEG appliances become craftable in-game items. Collect them all to unlock a real-world discount code, rewarding players for exploring design as much as survival.
For the next fall racing season Saucony should team up with GU, the #1 racing energy brand, to launch an exclusive new flavor with golden ticket-style packaging. At five of the biggest races in the U.S., runners receive the limited flavor, and 50 lucky participants discover golden tickets hidden inside, winning a new pair of race-day sneakers. This activation blends both brands in a playful, relevant way within racing culture. I originally had this idea when working on my Saucony spec campaign, but it wasn’t in-line with our idea. But I still think it would be a good collab!