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Saucony: Find Your Footing
Routines are great until they’re mundane. 58% of Americans say they want to change at least one of their daily routines. Saucony provides the doorway for you to find your footing and break out of the mundanity.
Copywriter: Wyatt Fangman

:15 Video



This microfilm follows the human experience of wanting to make change in the mundanity that is regular life. It explores the main character using Saucony running shoes to take his first step into using running as a way to break out of the monotonous routines of everyday life.

VO:    Life can be monotonous,
           living a routine you have no control over.

           A dull, mundane experience.

           You’ve dreamed of breaking out of it,
           but how do you start?

           With your first step,
           Find your footing.
*visual aid*
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I made this myself in Cargo :)