Project 02: Kodak / The quintessential film company needs more print advertising dammit!
I was recently in New York City and thought to myself that the subway would be a great spot for some out of home posters for my fav film stock Kodak Portra 400. So I wrote them some!
Street photography is of course huge in New York City, and honestly this kind of ad in collaboration with a camera store, film store, or film developer would be great if placed at the right subway stops.
Expanding the copy to include that could look like “No presets, just portra. In stock at BH Photo, just around the corner from Moynihan Station” or “Tones the way you remember them. Developed at Luster Photo & Digital in the Ukrainian Village” or something along those lines.
& here it is in context (this is not a NYC subway obvi but you get the idea)