Projects
Media Work
Projects
Media Work
PJ Morgan Real Estate
Digital Marketing Coordinator
November 2021 - June 2025
I started out as a Social Media Specialist and Photographer, but after three years of self-directed growth, minimal oversight, and a whole lot of trial-and-error learning, I am titling myself as a Digital Marketing Coordinator. **Social stats at the bottom**
I joined PJ Morgan Real Estate essentially as a one-person content studio tasked with managing our digital presence and capturing the spirit of our properties, people, and brand. What started as a social media and photography role quickly grew into something bigger with minimal creative direction or management: creative strategy, campaign planning, copywriting, event coverage, and more.
Over nearly four years, I told the stories of homes, buildings, and the people behind them through visuals, words, and a whole lot of behind-the-scenes hustle. I led content creation across all platforms (Instagram, Facebook, LinkedIn), wrote copy for just about everything (from bios to blogs), and built a digital marketing approach that balanced strategic insights with real-time creativity.
A few of the things I touched:
- Managed and executed content strategy across Instagram, Facebook, and LinkedIn
- Shot and edited listing photos and video tours for residential, commercial, and property management portfolios
- Created recruiting materials, digital ads, internal newsletters, and website content
- Wrote company bios, public-facing press materials, and monthly blog + email campaigns
- Covered company events from set-up to shoot to post-production to help the team tear down (also helped market the events of course)
- Oversaw creative for seasonal and brand-wide campaigns
- Analyzed performance metrics to optimize content in real time
- Wore a lot of hats and carried a lot of gear
Social Stats:
Instagram: Increased followers by 35% within first 6 months by integrating Reels into content mix when they were at their peak performance. Maintained an average engagement rate around 5-10% per organic post. Kept monthly average views over 10,000.
Facebook: Organically reached over 10,000 accounts monthly on average, increased following by 16%, and maintained an average engagement rate of 15%-18%. Utilized Facebook Ads to reach over 30,000 accounts nationwide on various commercial real estate campaigns.
LinkedIn: Maintained an average engagement rate of 26.7%, average monthly impressions over 1,700 accounts, and grew following by 33%.